What does a brand do? According to Functional Marketing, “Branding is defining what you want people to think, feel, experience and believe about your company.”
Wednesday, December 31, 2014
How to Win Great Employees
Monday, November 29, 2010
Managing Your Crises with Ease

Will not acting immediately cause harm and money loss down the road?
If you answered no to both questions, then it is not a crisis. If no one is in danger, take the time to assess the situation fairly. Remember, problem solving usually involves research, and one reason people get stuck in crisis management is because they don't sit down to do the research in the first place. The more planning you do upfront, the less likely you are to be hit with a crisis that derails you. Here are ten great steps for a successful crisis management plan.
The best use of time is spent doing problem solving, rather than reacting in the moment to a different situation. Sometimes in a situation, people may look to you for direction and ask a lot of questions. Remember, it's okay to take a step back when people are being demanding and say "I want to take a moment and think this through."
Managing crisis is an essential skill for being successful in your career. For additional information on crisis management and for more tips on building a successful career, check out our new course on Career Success Strategies and take advantage of the first three FREE previews.
Tuesday, November 23, 2010
The Art of Negotiation: Common Mistakes and Helpful Tips
- Poor planning and preparation
- Ignoring potential conflict
- Arguing instead of trying to influence
- Losing one's temper
- Showing impatience
- Using intimidating behavior
- Misunderstanding/not understanding nonverbal messages
- Make sure that you understand the needs and goals of both parties going into the negotiations.
- Establish dominance by being friendly, dressing for success, and, if possible, choosing the place to negotiate. Helpful hint: if the other party remains standing, you remain standing too.
- Always have the other party first establish the floor and/or the ceiling.
- Adding on to the above point, also always negotiate outside the bracket (the minimum and maximum).
- Get information—remember, information is power.
- Don't be afraid to use silence as a tactic!
- Try to answer a question with a question. For example, a salesperson asks: "How much are you willing to pay for this item?" You respond: "How much do you need for this item?"
- Be willing to walk away.
Thursday, November 11, 2010
The Social Media Beast



Wednesday, November 10, 2010
What's Your Learning Style?

- Visual learners process information first by what they see. These learners like to watch demonstrations, and then usually try it out for themselves.
- Auditory learners prefer to listen first and have information explained to them in a step-by-step process.
- Tactile learners have to try it out themselves, and learn best by doing.
In addition, be sure to watch the free previews of our courses on PowerPoint and Business Writing for helpful tips on preparing presentations and reports.
Tuesday, October 26, 2010
The 7X7 Rule for Presenting Information (and other handy tips)
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This slide utilizes the 7X7 rule. |
- Include visuals in your presentation, as well as handouts to supplement the material being shown. PowerPoint 2010 allows you to print out handouts of your slide show, with room for your audience to take notes.
- Use the introduction to capture interest and set the tone of the presentation. Strong introductions may use statistics, quotes, or narrative history, ask a question, or refer to a common event.
- Focus on the back of the room to project your voice.
- Speak a little too fast rather than too slow (aim for about 145-180 words per minute). Adjust your speed depending on your material and audience.
Friday, October 22, 2010
The ABC Strategy for Getting Organized

In category C place all the tasks that can be postponed, ignored, or avoided completely.
Here's a helpful hint for your C tasks: Put your C tasks into a Don't Do list. In doing this, you are giving yourself permission to NOT do a task. Instead of thinking about how much you didn't get done that day, and spending a lot of time and energy worrying about tasks that you still need to do, give yourself permission to procrastinate. Eventually, you can move items from your Don't Do list onto your To Do list.
This strategy can be done for all sorts of To Do items, including telephone calls! This can be used for both professional work and in your personal life.
Discover more great organizational strategies here, as well as learn about the various ways in which we waste time. Be sure to check out our new course on Time Management, and take advantage of the first 3 FREE tutorials on how to manage time more effectively.
Wednesday, October 13, 2010
Feeling Burned Out? Revitalize Your Job!


Friday, October 1, 2010
Easy-to-Use Methods for Problem Solving
Tuesday, September 28, 2010
Tips for Building Successful Teams
- Assign roles and tasks to make sure each team member has something to do and that everyone participates in achieving the overall goal.
- Generate a plan: Where are you today? Where do you want to be tomorrow? How are you going to get there?
- Keep the team small: Small teams have better communication, and it's easier to make sure everyone stays on task.
- Know the team norms: Teams will establish acceptable and unacceptable behavior. It's important for every team member to be aware of these guides and know the consequences for unacceptable behavior.
- Emphasize common characteristics and interests to foster team unity.
- Praise and compliment your team members for jobs well done.
- And remember, make sure to have FUN!

Get more tips on how to build successful teams here at KnowledgeCity.com, plus enjoy three FREE video tutorials on The Art of Team Building!
Friday, September 24, 2010
The Five Phases of Teams
Many of us have experienced working in teams—in fact, when you consider playing games as a child, creating group presentations in school, or collaborating on the job, all of us have been a part of a team at one time or another.
When I think of the process a team goes through, I immediately think of three stages:
- Assembling the team
- Working together on the project
- Disbanding once the project is finished
But did you know that there are actually five phases that teams go through? That may sound like a lot, but each phase is important and moves the team forward towards becoming a strong, successful unit.
The five phases are:
- Storming: I’m sure many of us have experienced this stage—this is where the team deals with conflict, confrontation, defensiveness, and competition. Unfortunately, many teams never get past this phase!
- Norming: Where the team really develops a sense of unity and each person is able to express criticism constructively (sounds ideal, doesn’t it?).
- Performing: Here, the team is able to collaborate productively. Members are satisfied with the team’s progress and have the ability to work through problems. Go Team!
- Adjourning: Where we bid farewell to our team. Hopefully, you will have pride in your team’s success as you say goodbye.
For more insights on teams, and for an in-depth look at each of these phases, check out our exciting new course on The Art of Team Building and enjoy three FREE video tutorials to get you started towards building a successful team.
Thursday, July 8, 2010
Green Jobs: 7 Exciting Green Collar Jobs
• Civil engineer: There is a demand for qualified civil engineers to oversee construction projects, such as water system, sewage facilities, and road pavements thanks to the influx of government stimuli cash. With infrastructure needs on the rise, this sector of the green market will grow 11 percent in the next few years, according to U.S. Bureau of Labor Statistics (BLS). PayScale.com, an online salary database company, states the median salary for civil engineers is $67,000 per year.
• Environmental engineer: As environmental concerns rise around the world, environmental engineers are needed to solve issues on water pollution (i.e. BP’s oil spill in the Gulf of Mexico), air pollution, waste disposal, and public health issues. Environmental engineers can make more than $67,000 per year and is one of the many green careers that need green collar jobs training.
• Water-treatment specialist: A water-treatment specialist is one of those green collar jobs that have been around for as long as we’ve had running water in our homes and businesses. As alternative solutions are being asked for by the public at large in replace of bottled water, there is a high demand for these specialists to work on new sewage treatment rules etc. Unlike an environmental engineer, extensive education isn’t needed to be a water-treatment specialist. Workers with high school diploma and five years of experience can expect to earn over $40,000 per year.
You can turn a generalized job, refine it, and turn it into green collar jobs as well, such as:
• Surveyor: Often referred to as “the second oldest profession,” a surveyor is a professional who officially inspects for the purpose of ascertaining the right conditions, values on any given market/product/service. This profession can easily adapt to a green collar job as a land surveyor, redeveloping old industrial sites or reclaim contaminated properties. Expect $50,000 per year with a bachelor’s degree and several years of experience.
• Software developer: A developer can channel his/her technical expertise into a green career by applying software/database design skills into making solar energy more affordable. Median salary is $74,000 per year, but with advance green collar jobs training, certifications or advance degrees, there is the potentiality to raise your earning wage.
• Grant writer: Grant writers can also profit on the green movement by helping non-profit environmental foundations find and apply for government/private funds to protect our Earth’s ecosystem. Grant writers can expect to make about $48,000 per year.
• Sales and human resources: As with any market base, human resource and sales associates are needed to promote the eco-friendly products and services. Professional green career salespeople can expect to earn around $50,000 annually.
Tuesday, July 6, 2010
Soft Skills Training: 3 Tips to Improve Soft Skills
Take communication skills courses—Soft skills training courses are mixing technology with areas such as effective written/verbal communication, teamwork, cultural understanding, and psychology. For example, there are speech classes, writing classes to boost your communication skills. Look for conflict resolution or “leadership skill” courses either online or at your local community college.
[Learn more about in-demand interpersonal skills]
Seek mentors—Mentors is another form of teamwork training. Approach potential mentors with the specific skills set you wish to learn from in a friendly, professional way. Ask them which effective soft skills got them ahead in their careers. Compliment that person with a specific example in which you've seen him or her practice that skill.
Volunteer—Brush up on many essential skills through volunteering (i.e. teamwork, decision-making strategies, management, communication skills, reporting, writing, public speaking etc.) Not only are you communication skills training, but a high profile volunteer work on your resume provides you with an opportunity to explain the knowledge and skills acquired to your potential employer.
Thursday, July 1, 2010
Soft Skills Training: 5 Most in Demand Interpersonal Skills
Communication Skills—Interviewers prefer job applicants with communication skills training. This does not mean they are looking for applicants who speaks or writes well specifically, but someone who can express themselves. For example, someone who can write a coherent memo, the ability to persuade others with a presentation, or just the ability to calmly explain to team members what he/she needs and wants.
Teamwork—Effective productivity in an organization depends on the constructive teamwork and collaboration of its workers. Teamwork training is a crucial desired soft skill that interviewers are looking for in candidates, someone who can play and work well with others. Companies look for someone who can take charge when the occasion calls for it, be a good follower, monitor the progress of a project, meet deadlines, work well with others across the company to achieve a common goal etc.
[More about how to learn soft skills]
Problem solving—Have you ever wondered why most interviewers ask you the question, “How did you turn a negative situation into a positive one?” This question is asked specifically to gauge the success of your assertiveness training. Be prepared for this question in any interview with several examples of what you did, how you approached a situation, how you involved others, and what the outcome was.
Critical observation— No interpersonal skills training would be complete without learning about the importance of critical observation. It’s not enough to just collect data and manipulate it, you must also have the ability to digest, analyze, and interpret the information. You should be asking yourself when viewing important facts, how does the data affect the company as a whole?
Conflict resolution—Ability to resolve a conflict should also be included in your soft skill training. Your ability to persuade, to negotiate, and resolve a conflict is momentous for your career advancement. Be ready to show your conflict resolution skills and when the time calls for it, to negotiate win-win solutions to serve the best interest of the company and individuals involved.
Tuesday, June 15, 2010
Online Training: 5 Reasons Corporate America Favors Online Training Courses
1. The current economic situation necessitates the need to economize—any discovery to decrease expenses are welcomed by most corporate companies and with so many e-learning platforms that offer affordable monthly subscription based services, distance corporate training and development programs can help companies save millions of dollars each year.
2. Companies perception of training employees as an unredeemable cost has changed—unlike before, corporate do not view expenditures to develop the human potential a wasted investment anymore, but a worthy cause with infinite potential in return. The return on training improves performances and attitudes from employees necessary to achieve organizational growth.
3. Online training allow learners to learn at their own pace—Whether learners are required to learn technical work related training, complete full degrees or certification programs, web based e-learning allows learners to work at their own pace without having to wait for others.
4. Corporate training institutes has removed the need to travel—by removing the need for learners to join together to learn and study reduces a significant amount of cost in lost time and opportunity for companies by not having their employees away from their responsibilities for extended periods of time.
5. Online training is learner-centered—online corporate software training can deliver the concept of group learning and collaborative problem solving right to the employee’s home. Allowing learners more control with course pacing, sequencing and styles, online training is learner-centered.
Friday, May 14, 2010
Human Resource Management: The Fundamental and Importance of HRM Function
Purpose and role of a talent management system
Human resource’s reputation used to be thought of as a department that handled mostly administrative activities, coordinating ranges of worker related processes. Not so much today though. HRM in today’s business society is believed to play an intimate role in the systematical operation of the business in maintaining relations with its workforce.
There is a reason why human resource management is also called “talent management.” Large and small companies look up to the talent management system not only for paperwork, hire and pay workers, but also for staffing, human resource training, and managing workers so that the workforce within the organization is performing at maximum capacity. Because human resource management’s main purpose is to maximize return of investment (ROI), secure future survival and success while minimizing financial risk for the business.
Talent management key functions
Some of the set strategies, policies, standards, systems, and processes talent management system departments implement are:
• Recruitment and selection
• Organization design and development
• Business transformation and change management
• Hr courses for performance, conduct and behavior management
• Industrial and employee relations
• Workforce analysis and personnel data management
• Compensation, rewards, and benefits management
• Human resource training development and management
Monday, April 19, 2010
Tools Needed for Accounting Majors
Computer literacy is a necessity for an accountant’s performance. Being able to understand the basic functions, hardware, software, and operating system commands is immensely important for most operations are performed on a computer setting. Although most college students these days are fully aware of a computer’s capability, there are computer literacy training tutorials for accounting majors who went back to school later on in life when computers were not the prevalent tool in the work or academic force.
Basic mathematics wouldn’t just do in terms for an accountant. Since accounting is all about mathematics in a business environment, business mathematics is a separate entity than regular math taught in academia. Online training tutorials are available to learn more on what mathematical applications pertain in a business context.
Friday, April 16, 2010
Necessary Online Training Tutorials Needed for Environmentalists
China’s latest earthquake that measured 6.9 in magnitude killed 1,100 people up to date; Iceland’s volcano that recently came to life is interrupting European air traffic with its ashes, to U.S.’s own recent 7.2 Mexicali earthquake that was felt across Southern California with more than 500 aftershocks.
Understanding presentation skills and being up-to-date with the latest environmental issues is necessary, environmentalists understands the importance of PowerPoint training tutorials and environmental online training tutorials.
• PowerPoint presentation tutorials: Presentation is a big aspect for environmentalists to bring forth their research to the public at large. Through cutting technology and sophisticated features coming out each year in newer editions, Microsoft PowerPoint provides environmentalists with a powerful tool to present their work in a visual aspect.
• Environmental job training tutorials: Through environmental video tutorials, environmentalists are able to be informed of the latest research, data, statistics, concepts and other events happening in their prospective field.
Friday, April 9, 2010
Academia and Business Organizations Benefit from KnowledgeCity
As IT corporations continuously invent, reinvent, and refine their software products and services, to be up-to-date with all computer applications is nearly impossible for the public at large to learn, who is always on the run with everyday living. Understanding this gap, KnowledgeCity hits the ground running finding qualified professors to teach the necessary tools needed for all market industries such as:
Computer Science, Research Departments—Research industries that rely heavily on database programs to convert, store, protect, transmit, and securely retrieve information can rely on software training tutorials on the latest software applications on Excel, Access, and Outlook.
Professional photographers, web designers, graphic designers—There is nobody more excited when the newest version of Photoshop, Illustrator, Dreamweaver is released than a visual artist. But even the most skilled computer-literate can have trouble understanding a function or a feature without learning about it first.
Publishing Industry—Word, InDesign software applications are the lifeblood for the publishing world. To understand, utilize, and implant all the features offered by the program is essential for a successful production of its magazines, newspapers, books etc.
Real Estate, Accounting, Human Resource Market—Business management training tutorials is essential to implement successful concepts and strategies to improve interpersonal relationship between the company and its staff for the success of its business.
Tuesday, April 6, 2010
KnowledgeCity’s Management Tutorial: The Four Functions of Management
One of the business management tutorials that KnowledgeCity offers business administrations is the Four Functions of Management. Through these business management training tutorials, administrators will learn the four core functions of business management:
Plan: The first stage to any administration team is evaluating and planning the business’s strengths, weaknesses, opportunities, and threats. Planning is the core function of management concept to attain the goals and objectives put forth by the company.
Organization: The determination of the internal structure, relationship establishment, and all allocation of resources would be set in the second concept of management, which is organization. The formation of the infrastructure is needed to carry out the plans implemented in order to direct the business in the desired course.
Direct: After all the internal organization have been set, management should then be able to oversee and give direction to the staff’s behavior, activities, and production that would ultimately affect the company’s objective. Because all staff members should perform at their maximum capacities, management needs to provide directions well.
Control: The business management team must be able to control the production and the direction of the company at large, whether if it’s doing well or not. By overseeing the actual performance of the entire company and staff, the management team can decide what plans and rules need to be changed in order to reach its goal.