Become a Marketing Guru

Why is Marketing important?  According to an article in the Houston Chronicle, The Importance of Marketing for the Success of a Business, Marketing is the heart of business success.  Marketing is essential to business growth. An understanding of Marketing and relationship building is crucial for delivering a company’s values and mission, defining and “speaking” to the target audience, and establishing a strong customer base.

Marketing vs. Advertising

Advertising is only a small part of marketing.  Marketing encompasses: defining the product, the manner and strategy of sales, conducting market research, manufacture and distribution logistics, public relations, customer support and, yes, advertising.  Marketing is about building a relationship between an organization and its consumer.

Company Reputation

The success or failure of all business rests on the foundation known as Reputation.  Marketing helps companies communicate with their targeted audiences.  It is a way to convey the values and mission of the company.  It sets an expectation that will be delivered to the consumer and when the expectation is met or exceeded—reputation and business grows.

Find what Works

Sounds simple enough, but it requires forethought and strategy.  According to Udemy, The Importance of Marketing: 10 Reasons You Can’t Afford Not to Market Your Business, there are many ways to market and while testing the marketing waters, you will not only build a social asset for your business, but you will discover what really works for your business, as well as,  where to invest your time and money.

Ready to become a Marketing Guru? Give our Marketing Principles course a try!

Recently added to our course library, Marketing Principles explores the ways in which marketing has developed over time. If you want to learn the various facets of marketing and how marketers accomplish their goals, this is the course for you. Discover how to locate the target market, do customer research, identify the components of the product, and promote that product. Gain the necessary tools to market your products and your brand more effectively.

To see the entire course outline click here.

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Watch a free lesson: http://youtu.be/cM6Upqi43tE