The Future of Training: Moving from Learner Centric to Business Centric Model

The future of Learning and Development is moving away from Learner Centric, or employee needs model, and moving more towards Business Centric, or business needs model.  The reason behind this trend is that the business needs of the company should be considered when developing a training program.  To have a measureable effect on productivity moving to a Business Centric model is a must.

According to David Grebow, in his article The Future of L&D: Business-Centric Learning, “Before the learners ever see the content, it needs to pass the test of alignment with the business needs.”  

As an example: If one of the goals of the business is to increase and measure customer service; in the Business Centric model, the Learning and Development team would design training to address this goal of the business.  Courses might include: Customer Service Essentials, Retaining Customers, Improving your Customer Service Skills.

In a recent article in Training Industry Magazine, Key Trends 2014; Shifting to Business Centric Learning, Doug Haward stated that the Learner Centric model “missed the mark on the most fundamental principle for success: ensuring that training is aligned to the needs of the business first.”

Learning and Development has been focusing on the skills gaps for some time now.  The trend is to continue to evaluate what your staff knows and what they need to know to align with the business needs of the company.  An important trend to this model is consistency. 

In a rapidly changing industry, training is in fast forward: mobile devices, video integration, digital content, open source and flipped classroom.  Sometimes it’s hard to decipher what content can be used or applied to a specific training program.

Many businesses seeking to maximize performance are using the Business Centric model with a virtual component.  Moving to E-Learning allows companies to create a training program that is across the board for all employees and yet can give that element of Learner Centric while still meeting the Business Centric model.

Training is made more efficient and effective by online education companies like KnowledgeCity.com, that can create custom training paths designed to choose courses for each employee’s skill level and job responsibilities—courses that are most relevant to the work they do or need to be able to do to reach the business goals set by the company.

KnowledgeCity uses a proprietary algorithm and training advisors to choose the best courses, and the employee’s own manager approves or modifies the user’s final course list. By enrolling in the KnowledgeCity Training Need Analysis program, a company ensures that their employees receive the best training for their position in line with the company goals.