Why is Marketing important?
According to an article in the Houston Chronicle, The
Importance of Marketing for the Success of a Business, Marketing is the
heart of business success. Marketing is
essential to business growth. An understanding of Marketing and relationship building
is crucial for delivering a company’s values and mission, defining and “speaking”
to the target audience, and establishing a strong customer base.
Marketing vs. Advertising
Advertising is only a small part of marketing. Marketing encompasses: defining the product,
the manner and strategy of sales, conducting market research, manufacture and
distribution logistics, public relations, customer support and, yes,
advertising. Marketing is about building
a relationship between an organization and its consumer.
Company Reputation
The success or failure of all business rests on the
foundation known as Reputation.
Marketing helps companies communicate with their targeted audiences. It is a way to convey the values and mission
of the company. It sets an expectation
that will be delivered to the consumer and when the expectation is met or
exceeded—reputation and business grows.
Find what Works
Sounds simple enough, but it requires forethought and strategy. According to Udemy, The Importance of
Marketing: 10 Reasons You Can’t Afford Not to Market Your Business, there
are many ways to market and while testing the marketing waters, you will not only
build a social asset for your business, but you will discover what really works
for your business, as well as, where to
invest your time and money.
Ready to become a Marketing Guru? Give our Marketing Principles course a try!
Recently added to our course library, Marketing Principles explores
the ways in which marketing has developed over time. If you want to learn the
various facets of marketing and how marketers accomplish their goals, this is
the course for you. Discover how to locate the target market, do customer
research, identify the components of the product, and promote that product.
Gain the necessary tools to market your products and your brand more
effectively.
To see the entire course outline click here.
Ready to Sign Up? Go NOW
Watch a free lesson: http://youtu.be/cM6Upqi43tE
