Take your marketing materials to the next level with AdobeInDesign! While InDesign might be one of the lesser-known programs of the Adobe suite, it offers some unique features that combine programs like Photoshop and Illustrator to create professional-looking fliers, newsletters, brochures, and more.
Learn how to enliven your documents with drop caps (those large letters that often begin the paragraphs in magazines), and how to create and save your own object styles to frame images. Here’s a sneak peak at just some of the important lessons covered so you don’t have to learn the hard way…
Essential Reminders for Working with Images:
- Pay to download high resolution graphics or images: If you want to do any kind of printing with images you get off the Internet, you’ll need to make sure they are high resolution. Images are measured in DPIs, or dots per inch. The quality of the image, or the number of dots per inch, is evident when you go to print out that image. Your computer monitor displays everything at 72 dots per inch, and so most images you get off of the Internet are also 72 DPI. BUT digital press uses more DPI than that—like 300 DPI. So if you try to enlarge a 72-DPI image on Photoshop, it will have to randomly come up with 228 dots that will not be consistent with those in your image!
- Know the image resolution your printer requires: Once you know this, you can go into the program you’re working with and appropriately size the image. This will save you time and money. One of the biggest mistakes people make when working with images in Photoshop is not checking and changing the resolution.
- Convert colors from RGB (Red, Green Blue) to CMYK (Cyan, Magenta, Yellow, and Key, or black): Anything going to the press has to be in CMYK
- Understand the difference between digital zoom and optical zoom: If you have ever tried to buy a digital camera, you probably have seen two different zooms being advertised. Digital zoom represents the camera’s ability to enlarge the image on the display screen, while optical zoom represents how much the camera can actually zoom in on the image. With optical zoom, the picture quality remains the same, allowing you to later enlarge or crop the image without losing quality.
Check out KnowledgeCity to learn more design tricks and features to jump-start the creative designer in you!
Butterfly image from:
http://gotprint.net/g/showStaticPage.do?page=preparing_files.html
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