Friday, March 25, 2011

Sustainable Business: Why Being Green Matters!

We have all been subject to the rise in “green” propaganda.  While this increase in environmental awareness has lead to positive changes in business and commercial practice, it is often depicted as a sort of overly-obsessive fanaticism.  What practices should businesses really be responsible for, and why should we care?

Instructor Lisa Shapiro addresses these concerns in her course Sustainable Business.  One of the biggest obstacles facing businesses today is the threat of limited resources, so it is essential for businesses to be aware of their impact on the environment.  This course challenges businesses that produce a product to evaluate their answers to questions such as:
  • Where do the raw materials come from?
  • What kinds of working conditions go into production? 
  • How much waste takes place during production?

Another way businesses can promote sustainability is by operating in “green” buildings.  No, not like that color (though that would be kind of cool).  Green buildings not only minimize their impact on the environment, they also save money by incorporating energy-saving lighting, heating, and cooling.  Some green buildings consume up to 50% less energy than traditional buildings!

Businesses should not just adopt a sustainable stance for their ethos, or because it would save or make them money.  They should do so because it is their responsibility—just as it is our responsibility to be aware of current practices threatening the environment, such as deforestation.   

To learn more about current environmental issues, business practice, and what you can do to help, go to KnowledgeCity.com and preview Sustainable Business.

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