Tuesday, January 27, 2015

Become a Marketing Guru

Why is Marketing important?  According to an article in the Houston Chronicle, The Importance of Marketing for the Success of a Business, Marketing is the heart of business success.  Marketing is essential to business growth. An understanding of Marketing and relationship building is crucial for delivering a company’s values and mission, defining and “speaking” to the target audience, and establishing a strong customer base.

Marketing vs. Advertising

Advertising is only a small part of marketing.  Marketing encompasses: defining the product, the manner and strategy of sales, conducting market research, manufacture and distribution logistics, public relations, customer support and, yes, advertising.  Marketing is about building a relationship between an organization and its consumer.

Company Reputation

The success or failure of all business rests on the foundation known as Reputation.  Marketing helps companies communicate with their targeted audiences.  It is a way to convey the values and mission of the company.  It sets an expectation that will be delivered to the consumer and when the expectation is met or exceeded—reputation and business grows.

Find what Works

Sounds simple enough, but it requires forethought and strategy.  According to Udemy, The Importance of Marketing: 10 Reasons You Can’t Afford Not to Market Your Business, there are many ways to market and while testing the marketing waters, you will not only build a social asset for your business, but you will discover what really works for your business, as well as,  where to invest your time and money.

Ready to become a Marketing Guru? Give our Marketing Principles course a try!

Recently added to our course library, Marketing Principles explores the ways in which marketing has developed over time. If you want to learn the various facets of marketing and how marketers accomplish their goals, this is the course for you. Discover how to locate the target market, do customer research, identify the components of the product, and promote that product. Gain the necessary tools to market your products and your brand more effectively.

To see the entire course outline click here.
Ready to Sign Up? Go NOW


Watch a free lesson: http://youtu.be/cM6Upqi43tE


Friday, January 9, 2015

New Business Course: Human Resources Management

Human Resources, at its core, is a foundation that supports a business.  Employees are human resources and an organization’s most valuable asset.  To be successful a business must utilize the skills and the ingenuity of its employees.  For a business to be high-performing, it depends on the productivity of its employees. 

Human Resources Management is a field that establishes a system to manage not only the needs of the business but the needs of the employees.  Here is a short list of how Human Resources functions in business:
  • Strategic Planning
  • Legal and Ethical Business Management
  • Job Analysis
  • Benefits
  • Training
  • Recruitment and Selection of Employees
  • Negotiations
  • Motivation
  • Analyzing Business Needs and Trends
To be effective leaders, managers should be trained in Human Resources Management.  Every manager at some point in their career will have to deal with some aspect or issue of Human Resources Management and should have some basic knowledge of the laws and procedures that govern their organization.

Knowledgecity.com has introduced a new Business Course: Human Resources Management.  The course covers key areas including: Human Resources Management Process, Motivating Management, Employee Relations, Job Analysis, The Selection Process, Training, Performance Evaluations, Career Development, Improving Employee Morale, Behavior Modification Theory and Supervision Techniques, Techniques of Group Leadership and Decision Making, Management by Objectives (MBO), Organizational Development, Analyzing and Simplifying Work Process, Payroll Cost and Control System, Wage and Salary Administration, and Fire and Safety Programs.

Watch a Free Lesson:

To see the course including lessons in each of the key areas visit the Human Resources Management course page: http://www.knowledgecity.com/BUS1086-HR-Management

Ready to start training? GO NOW for a FREE TRIAL: http://www.knowledgecity.com/signup.html